Professional Work
Outside of photography, I create digital content that informs, engages and inspires. From short-form videos to large-scale email campaigns, I use strategy and storytelling to help organizations connect with their audiences.
Storytelling in Motion
-
I manage multi-platform campaigns from concept to analytics—combining visuals, messaging and data to deliver impact. I’ve created content for public agencies and nonprofits, tailoring messaging to diverse communities and goals.
I produced a short, engaging video spotlighting the opening of the Beer Garden at Independence Grove in Libertyville, IL. Video -
I produce short-form videos that educate and entertain, often working solo from scripting through final edit. I focus on making content that’s accessible, engaging and true to the mission of the organization.
For World Turtle Day, I created a short-form educational video teaching viewers how to safely move turtles across the road and why it’s important. The video blends humor with actionable information, making wildlife safety more accessible to a broad audience. View now -
I write and design email campaigns that get results. I also implement testing and segmentation to optimize performance for diverse audiences—including Spanish-language readers.
I lead the planning, writing, design, and testing of all outgoing email campaigns for the Lake County Forest Preserves, reaching over 70,000 subscribers.By implementing A/B testing, multivariate subject line testing, and strategic audience segmentation, I increased open rates by 106% within one year. I also focus heavily on accessibility and bilingual formatting to ensure inclusive outreach. June 2025 e-news
-
I also run a growing Twitch channel called cornboi69420, where I build an inclusive, fun-loving community. Through streaming, I’ve developed quick-thinking content skills and built an authentic personal brand—skills I bring into all of my creative work.